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Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current âhot potatoesâ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Month

January

Year

1947

Month

April

Year

2024

You searched for: "*"

Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current âhot potatoesâ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Rolf Speetzen

June 15, 1980

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January

1947

April

2024

You searched for: "*"

Research papers

Recognition versus recency

Through-the-Book and Recent Reading are the current âhot potatoesâ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Rolf Speetzen

June 15, 1980

Citation

Through-the-Book and Recent Reading are the current âhot potatoesâ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...